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The region knows the coexistence of rural traditions and urban influence: the Gharnati music originating from Andalucia ( Gharnata comes from the word Granada, the town in southern Spain), songs and popular dances La Laoui and its variants ( Mengouchi, Nhari,…) as well as the Ahidous and the Fantasia. These traditions are observed especially during festivities and the numerous moussems.
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 Arts & crafts product of the region have an original and unique aspect featured in blankets, rugs, burnous, jellabas, Oujda robes, caftans…
These products represent a major medium of cultural expression thanks the abundance of primary material like leather, wool, alfa, clay…
Far from exclusive, the region also features all the styles of the other regions of the country.
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